Preferred types of video consumption Japan 2023

Published by Statista Research Department, Sep 25, 2024

According to a survey conducted in Japan in November 2023, 76.7 percent of the respondents watched free TV broadcasting on non-working days. The share was almost equally high in the case of working days. The survey showed that free broadcasting was the most commonly used type among the different kinds of video media, followed by free video streaming services and movie theaters.

Most popular types of video consumption in Japan as of November 2023

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Release date

March 2024

Region

Japan

Survey time period

November 1 to 6, 2023

Number of respondents

5,022 respondents

Age group

13-69 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

*Free video streaming services, such as YouTube, TVer, Abema, Niconico Douga, NHK Plus, etc.
**Paid television broadcasting services, such as Wowow, Sky PerfecTV, J:com, Hikari TV, etc.

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Statistics on " Video-on-demand (VOD) services in Japan "

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Overview

6

Leading services

5

Penetration rates of leading services

6

Penetration rates of leading services by age group

6

Average consumption times

6

User behavior

6

Further related statistics

17

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Topics

Television industry in JapanFilm industry in JapanAdvertising in JapanStreaming in JapanMedia industry in Japan
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