HelloFresh brand profile in Germany 2023
How high is the brand awareness of HelloFresh in Germany?
When it comes to online grocery delivery users, brand awareness of HelloFresh is at 82 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HelloFresh in Germany?
In total, 29 percent of German online grocery delivery users say they like HelloFresh. However, in actuality, among the 82 percent of German respondents who know HelloFresh, 35 percent of people like the brand.
What is the usage share of HelloFresh in Germany?
All in all, 20 percent of online grocery delivery users in Germany use HelloFresh. That means, of the 82 percent who know the brand, 24 percent use them.
How loyal are the customers of HelloFresh?
Around 15 percent of online grocery delivery users in Germany say they are likely to use HelloFresh again. Set in relation to the 20 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around HelloFresh in Germany?
In November 2023, about 31 percent of German online grocery delivery users had heard about HelloFresh in the media, on social media, or in advertising over the past three months. Of the 82 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around HelloFresh in Germany.
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