eToro brand profile in Germany 2022
How high is the brand awareness of eToro in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of eToro is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eToro in Germany?
In total, 25% of German neobanking and neobrokerage users say they like eToro. However, in actuality, among the 53% of German respondents who know eToro, 47% of people like the brand.
What is the usage share of eToro in Germany?
All in all, 22% of neobanking and neobrokerage users in Germany use eToro. That means, of the 53% who know the brand, 42% use them.
How loyal are the customers of eToro?
Around 17% of neobanking and neobrokerage users in Germany say they are likely to use eToro again. Set in relation to the 22% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around eToro in Germany?
In May 2022, about 25% of German neobanking and neobrokerage users had heard about eToro in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 47%, meaning at the time of the survey there's some buzz around eToro in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of eToro is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eToro in Germany?
In total, 25% of German neobanking and neobrokerage users say they like eToro. However, in actuality, among the 53% of German respondents who know eToro, 47% of people like the brand.
What is the usage share of eToro in Germany?
All in all, 22% of neobanking and neobrokerage users in Germany use eToro. That means, of the 53% who know the brand, 42% use them.
How loyal are the customers of eToro?
Around 17% of neobanking and neobrokerage users in Germany say they are likely to use eToro again. Set in relation to the 22% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around eToro in Germany?
In May 2022, about 25% of German neobanking and neobrokerage users had heard about eToro in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 47%, meaning at the time of the survey there's some buzz around eToro in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
