Rügenwalder Mühle brand profile Germany 2024

How high is the brand awareness of Rügenwalder Mühle in Germany?
When it comes to meat substitutes users, brand awareness of Rügenwalder Mühle is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Rügenwalder Mühle in Germany?
In total, 56% of German meat substitutes users say they like Rügenwalder Mühle.

What is the usage share of Rügenwalder Mühle in Germany?
All in all, 56% of meat substitutes users in Germany use Rügenwalder Mühle.

How loyal are the customers of Rügenwalder Mühle?
Around 49% of meat substitutes users in Germany say they are likely to use Rügenwalder Mühle again.

What's the buzz around Rügenwalder Mühle in Germany?
In July 2023, about 39% of German meat substitutes users had heard about Rügenwalder Mühle in the media, on social media, or in advertising over the past three months.

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Rügenwalder Mühle brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany as of July 2024

Characteristic	Share of respondents
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Number of respondents

7,486 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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