Nature Gourmet brand profile in Germany 2022
How high is the brand awareness of Nature Gourmet in Germany?
When it comes to meat substitutes users, brand awareness of Nature Gourmet is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nature Gourmet in Germany?
In total, 11% of German meat substitutes users say they like Nature Gourmet. However, in actuality, among the 42% of German respondents who know Nature Gourmet, 26% of people like the brand.
What is the usage share of Nature Gourmet in Germany?
All in all, 8% of meat substitutes users in Germany use Nature Gourmet. That means, of the 42% who know the brand, 19% use them.
How loyal are the customers of Nature Gourmet?
Around 5% of meat substitutes users in Germany say they are likely to use Nature Gourmet again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Nature Gourmet in Germany?
In May 2022, about 6% of German meat substitutes users had heard about Nature Gourmet in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Nature Gourmet in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Nature Gourmet is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nature Gourmet in Germany?
In total, 11% of German meat substitutes users say they like Nature Gourmet. However, in actuality, among the 42% of German respondents who know Nature Gourmet, 26% of people like the brand.
What is the usage share of Nature Gourmet in Germany?
All in all, 8% of meat substitutes users in Germany use Nature Gourmet. That means, of the 42% who know the brand, 19% use them.
How loyal are the customers of Nature Gourmet?
Around 5% of meat substitutes users in Germany say they are likely to use Nature Gourmet again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Nature Gourmet in Germany?
In May 2022, about 6% of German meat substitutes users had heard about Nature Gourmet in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Nature Gourmet in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
