Share of internet users Thailand 2021, by activity

In 2021, around 77 percent of the internet users in Thailand went online for communication purposes. Other online activities such as health tracking, and food delivery became more popular recently very likely due to the COVID-19 pandemic.

Thailand’s internet user demographics and behaviors

It is no surprise that people across all ages rely on the internet. Each group of generations has different purposes when using the internet. Generation Y internet users in Thailand enjoy using the internet for social media and entertainment. While older demographics, such as baby boomer internet users search for data or read books on the internet and enjoy using the internet for social media. Internet is becoming more accessible to Thai users and has the potential to shape and change future online activities within each demographic.

Social media in Thailand

Social media and online communication is the main activity which users across all demographics spend the most time on. The main platform among Thais is Facebook. Despite already being the most popular platform, the number of Facebook users is still expected to increase in the coming years. Additionally, the average share of Instagram users in Thailand is also higher than the global average. Apart from using social media to connect to friends and family, it is also a source of entertainment for online videos and streaming music.