Intentions for buying smart speakers in Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted by Rakuten Insight, about 44 percent of respondents in Vietnam revealed that they did not intend to purchase a smart speaker while 29 percent responded that they wanted to buy one in the next six months. In the same survey, about 41 percent of respondents stated that they did not own a smart speaker.

Intentions for purchasing smart speakers among Vietnamese in 2023

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Release date

January 2024

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

1,403 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: "Do you intend to purchase a smart speaker in the next 6 months?"

The survey was conducted among 641 female and 762 male respondents from Vietnam.

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