According to a 2023 survey conducted by Rakuten Insight, about 75 percent of Vietnamese respondents aged between 35 to 44 years stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 41 percent of respondents revealed that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age
Original question: "What would convince you to buy smart speakers? Choose up to two answers."
The survey was conducted among
581 respondents aged 16 to 24 years,
362 respondents aged 25 to 34 years,
280 respondents aged 35 to 44 years,
108 respondents aged 45 to 54 years and
72 respondents aged 55 years and older.
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1097554/vietnam-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1097554/vietnam-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1097554/vietnam-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Vietnamese in 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1097554/vietnam-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age Statista, https://www.statista.com/statistics/1097554/vietnam-main-motivations-for-buying-smart-speakers-by-age/ (last visited December 21, 2024)
Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1097554/vietnam-main-motivations-for-buying-smart-speakers-by-age/
