According to a 2023 survey conducted by Rakuten Insight, about 70 percent of respondents in Vietnam stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 41 percent of respondents revealed that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Vietnamese in 2023
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Share of respondents
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Vietnamese in 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1097540/vietnam-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Vietnamese in 2023." Chart. January 31, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1097540/vietnam-main-motivations-for-buying-smart-speakers/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Vietnamese in 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1097540/vietnam-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Vietnamese in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1097540/vietnam-main-motivations-for-buying-smart-speakers/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Vietnamese in 2023 Statista, https://www.statista.com/statistics/1097540/vietnam-main-motivations-for-buying-smart-speakers/ (last visited July 03, 2024)
Motivating factors for the purchase of smart speakers among Vietnamese in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1097540/vietnam-main-motivations-for-buying-smart-speakers/