According to a 2023 survey conducted by Rakuten Insight, about 54 percent of respondents in Vietnam stated that they would not purchase a smart speaker because it was too expensive. In the same survey, about 41 percent of respondents stated that they did not own a smart speaker.
Main factors against the purchase of smart speakers among Vietnamese in 2023
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Rakuten Insight. (January 31, 2024). Main factors against the purchase of smart speakers among Vietnamese in 2023 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1097515/vietnam-main-reasons-against-buying-smart-speakers/
Rakuten Insight. "Main factors against the purchase of smart speakers among Vietnamese in 2023." Chart. January 31, 2024. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1097515/vietnam-main-reasons-against-buying-smart-speakers/
Rakuten Insight. (2024). Main factors against the purchase of smart speakers among Vietnamese in 2023. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1097515/vietnam-main-reasons-against-buying-smart-speakers/
Rakuten Insight. "Main Factors against The Purchase of Smart Speakers among Vietnamese in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1097515/vietnam-main-reasons-against-buying-smart-speakers/
Rakuten Insight, Main factors against the purchase of smart speakers among Vietnamese in 2023 Statista, https://www.statista.com/statistics/1097515/vietnam-main-reasons-against-buying-smart-speakers/ (last visited March 11, 2025)
Main factors against the purchase of smart speakers among Vietnamese in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1097515/vietnam-main-reasons-against-buying-smart-speakers/