According to a 2023 survey conducted by Rakuten Insight, about 66.32 percent of Vietnamese respondents aged 55 years and older stated that they wanted a device to control their smart appliances remotely. In the same survey, about 56 percent of respondents stated that they owned a smart speaker.
Influencing factors for owning smart speakers among Vietnamese in 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Original question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."
The survey was conducted among
726 respondents aged 16 to 24 years,
716 respondents aged 25 to 34 years,
372 respondents aged 35 to 44 years,
74 respondents aged 45 to 54 years and
27 respondents aged 55 years and older.
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Rakuten Insight. (January 31, 2024). Influencing factors for owning smart speakers among Vietnamese in 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1097437/vietnam-main-reasons-to-own-smart-speakers-by-age/
Rakuten Insight. "Influencing factors for owning smart speakers among Vietnamese in 2023, by age." Chart. January 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1097437/vietnam-main-reasons-to-own-smart-speakers-by-age/
Rakuten Insight. (2024). Influencing factors for owning smart speakers among Vietnamese in 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1097437/vietnam-main-reasons-to-own-smart-speakers-by-age/
Rakuten Insight. "Influencing Factors for Owning Smart Speakers among Vietnamese in 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1097437/vietnam-main-reasons-to-own-smart-speakers-by-age/
Rakuten Insight, Influencing factors for owning smart speakers among Vietnamese in 2023, by age Statista, https://www.statista.com/statistics/1097437/vietnam-main-reasons-to-own-smart-speakers-by-age/ (last visited August 24, 2024)
Influencing factors for owning smart speakers among Vietnamese in 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1097437/vietnam-main-reasons-to-own-smart-speakers-by-age/