Recognition of smart speaker brands in Vietnam 2023, by age

Published by Statista Research Department, Feb 5, 2024
According to a 2023 survey conducted by Rakuten Insight, about 67 percent of respondents aged 55 years and older in Vietnam stated that they heard of the Samsung Galaxy Home smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device to control their smart appliances remotely.

Recognition of smart speaker brands among Vietnamese in 2023, by age

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Release date

January 2024

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

1,403 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.

The survey was conducted among
581 respondents aged 16 to 24 years,
362 respondents aged 25 to 34 years,
280 respondents aged 35 to 44 years,
108 respondents aged 45 to 54 years and
72 respondents aged 55 years and older.

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