Recognition of smart speaker brands in Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted by Rakuten Insight, about 63 percent of respondents in Vietnam stated that they heard of the Samsung Galaxy Home smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device to control their smart appliances remotely.

Recognition of smart speaker brands among Vietnamese in 2023

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Release date

January 2024

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

1,403 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: "Which of these smart speakers have you heard of? Choose all that you have heard of".

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