Ownership of smart speakers in Vietnam 2023, by age

Published by Statista Research Department, Feb 5, 2024
According to a survey conducted by Rakuten Insight in 2023, about 65 percent of Vietnamese respondents aged between 25 and 34 years stated that they owned a smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device to control their smart appliances remotely.

Ownership of smart speakers among Vietnamese in 2023, by age

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Release date

January 2024

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

3,446 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you own a smart speaker (e.g. Amazon Echo, Google Home, Xiaodu..)?"

The survey was conducted among
1,379 respondents aged 16 to 24 years,
1,107 respondents aged 25 to 34 years,
670 respondents aged 35 to 44 years,
184 respondents aged 45 to 54 years and
106 respondents aged 55 years and older.

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