Share of consumers who buy offline and online in Poland 2019, by channel and sector

Published by
Adriana Sas,
Mar 27, 2024
The majority of Polish purchases of cinema tickets (64 percent), books, music, multimedia (63 percent), household appliances (50 percent), or travel (50 percent) were made online in 2019. While in categories such as fashion, telecommunications, DIY and drugstores, consumers preferred traditional sales channels.

Share of consumers shopping through multiple channels in Poland in 2019, by sector and purchase channel

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Release date

October 2019

Region

Poland

Survey time period

June 2019

Special properties

Consumers reached through research partners

Method of interview

Online survey

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Statistics on " Omnichannel retail in Poland "

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Other statistics that may interest you Omnichannel retail in Poland

Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

9

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Statistics

Topics

E-commerce in Central and Eastern Europe (CEE)AmazonE-commerce in PolandE-commerce in RussiaE-commerce in Hungary
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