In 2023, there were around 11.4 thousand Porsche cars registered in South Korea. The first sports car from the German automaker Porsche was first sold in South Korea in 1994, with the second being sold in the following year.
Traditionally, the German brands Mercedes-Benz or BMW were status symbols in Korea, an indication to other people that the owner was affluent and likely powerful as well. Their popularity was similar to the popularity of luxury brands such as Louis Vuitton and Chanel. Nowadays, as Koreans in general have more capital at their disposal, Mercedes-Benzes and BMWs have become more common and less exclusive. This is possibly the cause behind increasing interest in sports cars such as Porsches.
Number of Porsche cars registered in South Korea from 1994 to 2023
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KAIDA. (April 9, 2024). Number of Porsche cars registered in South Korea from 1994 to 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1097136/south-korea-porsche-car-registration-number/
KAIDA. "Number of Porsche cars registered in South Korea from 1994 to 2023." Chart. April 9, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1097136/south-korea-porsche-car-registration-number/
KAIDA. (2024). Number of Porsche cars registered in South Korea from 1994 to 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1097136/south-korea-porsche-car-registration-number/
KAIDA. "Number of Porsche Cars Registered in South Korea from 1994 to 2023." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1097136/south-korea-porsche-car-registration-number/
KAIDA, Number of Porsche cars registered in South Korea from 1994 to 2023 Statista, https://www.statista.com/statistics/1097136/south-korea-porsche-car-registration-number/ (last visited November 21, 2024)
Number of Porsche cars registered in South Korea from 1994 to 2023 [Graph], KAIDA, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1097136/south-korea-porsche-car-registration-number/