Online video advertising engagement rate Japan 2019, by type

Published by Statista Research Department, Feb 26, 2020
Advertising in pet or animal videos showed the highest engagement rates among viewers of online videos in Japan according to a survey conducted in March 2019, with approximately 37.6 percent of viewers reacting to the advertisements. Reactions of viewers in this case included getting interested in the topics, clicking on the ad, or actually purchasing the advertised product. Know-how or how-to videos showed the second highest engagement rate.

Online video advertisement engagement rate in Japan as of March 2019, by type

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Release date

April 2019

Region

Japan

Survey time period

March 19 to 26, 2019

Number of respondents

1,100 respondents

Age group

17-69 years

Method of interview

Online panel

Supplementary notes

*"Let's play" refers to playthrough videos of video games. Usually the footage is accompanied by comments of the uploader.

Engagement refers to interest aroused in advertised topics as well as ad clicks and actual purchases.

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