Penetration rate of SVoD among internet users Japan 2019, by age group
According to an online survey conducted in November 2019, around 32 percent of Japanese internet users in their 20s were using subscription video on demand (SVoD) services. The share was almost equally high among people aged between 17 and 19 years old, while older generations used the services to a lesser degree. Among those who did not already use such services, older generations were also much less likely to be interested in using them in the future.
