According to a survey conducted by Statista among more than 75,000 bank customers across 33 markets worldwide, the most important factor when thinking about their bank was trust. In fact, trust ranked first across every country surveyed.
This question was phrased by Statista as follows: "What is most important to you when you think of your bank?" Countries included in the survey: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, USA, Hong Kong, Malaysia, Qatar, Vietnam, Philippines.
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Statista. (April 18, 2024). Most important factors for bank customers worldwide in 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
Statista. "Most important factors for bank customers worldwide in 2024." Chart. April 18, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
Statista. (2024). Most important factors for bank customers worldwide in 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
Statista. "Most Important Factors for Bank Customers Worldwide in 2024." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
Statista, Most important factors for bank customers worldwide in 2024 Statista, https://www.statista.com/statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/ (last visited August 24, 2024)
Most important factors for bank customers worldwide in 2024 [Graph], Statista, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1096862/most-important-factors-for-a-bank-according-to-consumers-worldwide/
