According to a survey conducted by Rakuten Insight in November 2019, for almost 47 percent of female and more than 43 percent of male Japanese respondents taste was an important factor in deciding which non-alcoholic beverages to buy. For about one fourth of respondents of both genders the price was an important factor.
Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight. "Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight. (2020). Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight. "Most Important Factors for Consumers in Japan When Purchasing Non-alcoholic Beverages as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight, Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender Statista, https://www.statista.com/statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/ (last visited November 12, 2024)
Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
