According to a survey conducted by Rakuten Insight in November 2019, more than 36 percent of female and around 42 percent of male Japanese respondents stated that they found out about functional beverages when they came across such a product in a retail outlet. Television and cinema advertisements were the next most common sources of information.
Channels through which consumers found out about functional beverages in Japan as of November 2019, by gender
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Male
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1096589/japan-functional-beverages-information-channels-by-gender/
Rakuten Insight. "Channels through which consumers found out about functional beverages in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1096589/japan-functional-beverages-information-channels-by-gender/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1096589/japan-functional-beverages-information-channels-by-gender/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096589/japan-functional-beverages-information-channels-by-gender/
Rakuten Insight, Channels through which consumers found out about functional beverages in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096589/japan-functional-beverages-information-channels-by-gender/ (last visited September 01, 2024)
Channels through which consumers found out about functional beverages in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096589/japan-functional-beverages-information-channels-by-gender/