According to a survey conducted by Rakuten Insight in November 2019, more than 63 percent of female and close to 50 percent of male Japanese respondents stated that they usually bought functional beverages at supermarkets. Women were more likely than men to buy functional beverages online, while men were more likely to rely on mini-marts.
Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1096580/japan-functional-beverages-purchase-channels-by-gender/
Rakuten Insight. "Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1096580/japan-functional-beverages-purchase-channels-by-gender/
Rakuten Insight. (2020). Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1096580/japan-functional-beverages-purchase-channels-by-gender/
Rakuten Insight. "Most Popular Purchase Channels for Functional Beverages among Consumers in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096580/japan-functional-beverages-purchase-channels-by-gender/
Rakuten Insight, Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096580/japan-functional-beverages-purchase-channels-by-gender/ (last visited November 15, 2024)
Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096580/japan-functional-beverages-purchase-channels-by-gender/