According to a survey conducted by Rakuten Insight in November 2019, almost 40 percent of female and more than 39 of male Japanese respondents said that they had not tried functional beverages because they did not understand the function or what the drinks claimed to do. Women were more likely than men not to try functional beverages because of the higher price compared to regular products.
Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. (2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for Not Trying Functional Beverages among Consumers in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight, Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/ (last visited November 21, 2024)
Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
