According to a survey conducted by Rakuten Insight in November 2019, almost 40 percent of female and more than 39 of male Japanese respondents said that they had not tried functional beverages because they did not understand the function or what the drinks claimed to do. Women were more likely than men not to try functional beverages because of the higher price compared to regular products.
Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (February 4, 2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. (2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for Not Trying Functional Beverages among Consumers in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
Rakuten Insight, Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/ (last visited December 22, 2024)
Reasons for not trying functional beverages among consumers in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096552/japan-reasons-for-not-trying-functional-beverages-by-gender/
