According to a survey conducted by Rakuten Insight in November 2019, more than 68 percent of female and more than 61 percent of male Japanese respondents stated that they had tried functional beverages because of the purported health benefits. Around five percent of both genders drank functional beverages because of recommendations from people they knew.
Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. (2020). Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for Trying Functional Beverages among Consumers in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight, Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/ (last visited December 03, 2024)
Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
