According to a survey conducted by Rakuten Insight in November 2019, more than 38 percent of female and more than 39 percent of male Japanese respondents stated that they had consumed fermented and probiotic drinks that claimed to promote gut health. These include drinks such as kombucha tea or raw apple cider vinegar. At the same time, almost 50 percent of female and almost 44 percent of male respondents had not tried any of the drinks mentioned in the survey.
Share of consumers who have tried functional beverages in Japan as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Share of consumers who have tried functional beverages in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1096505/japan-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. "Share of consumers who have tried functional beverages in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1096505/japan-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. (2020). Share of consumers who have tried functional beverages in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1096505/japan-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. "Share of Consumers Who Have Tried Functional Beverages in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096505/japan-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight, Share of consumers who have tried functional beverages in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096505/japan-consumers-who-have-tried-functional-beverages-by-gender/ (last visited December 22, 2024)
Share of consumers who have tried functional beverages in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096505/japan-consumers-who-have-tried-functional-beverages-by-gender/