Share of omni-channel users in Poland 2019, by household type
Percentage of Poles in 2019 using the online channel for purchase and to obtain information about products and their prices was the highest for young people and young households with children. Seventy-four percent of both groups used the online channel to make purchases, and respectively, 80 and 77 percent of them searched for information about products online. Young singles didn't shop online as much. However, 78 percent of them searched for information online. The usage of omnichannel was higher for households with children than for the ones who did not have them. Older single people were the group that used omnichannel the least.
