U.S. consumers' openness to in-store digital identification 2018

Would you allow a retailer to digitally identify you inside a retail store so you can receive instant promotions and tailor-made offers?

CharacteristicShare of respondents
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Statistic: Would you allow a retailer to digitally identify you inside a retail store so you can receive instant promotions and tailor-made offers?
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Release date

August 2018

Region

United States

Survey time period

2018

Number of respondents

5,000 respondents

Age group

15 years and older

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