In 2022, emag.hu, the online marketplace, and kifli.hu, the online FMCG retailer, operated the most successful online shops in Hungary, based on net sales value. During the considered year, emag.hu reached 230 million U.S. dollars in online sales, while kifli.hu followed in second place with 137 million U.S. dollars.
Which segments generate the highest e-commerce revenue?
In 2022, online retail generated over two billion U.S. dollars’ worth of revenue in Hungary, and this figure is forecast to follow an increasing trend over the upcoming years. As of 2022, electronics proved to be the leading segment accounting for the highest revenue share. Beauty, health, personal & household care came second, while fashion was the third largest online retail category in Hungary. Electronics is expected to remain the leading segment by 2027, however, fashion is forecast to increase its online revenues and take second place in the ranking.
Online FMCG retail is still a growing trend in Hungary
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ecommerceDB.com, & Statista. (August 24, 2023). Leading online shops in Hungary in 2022, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1096368/top-hungarian-online-shops-by-net-sales/
ecommerceDB.com, und Statista. "Leading online shops in Hungary in 2022, by e-commerce net sales (in million U.S. dollars)." Chart. August 24, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1096368/top-hungarian-online-shops-by-net-sales/
ecommerceDB.com, Statista. (2023). Leading online shops in Hungary in 2022, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1096368/top-hungarian-online-shops-by-net-sales/
ecommerceDB.com, and Statista. "Leading Online Shops in Hungary in 2022, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1096368/top-hungarian-online-shops-by-net-sales/
ecommerceDB.com & Statista, Leading online shops in Hungary in 2022, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/statistics/1096368/top-hungarian-online-shops-by-net-sales/ (last visited December 21, 2024)
Leading online shops in Hungary in 2022, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, & Statista, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1096368/top-hungarian-online-shops-by-net-sales/