The Portofino and 488 models were the most popular models from the Italian luxury automaker Ferrari in South Korea in 2019, based on the number of new automobile registrations. The Portofino's popularity stems from its relatively lower prices and popular appeal.
Ferrari saw a 27 percent increase in new registrations compared to the previous year and a 100 percent increase compared to four years ago. Yet Ferrari was surpassed in 2019 by the fellow Italian automaker Lamborghini, largely due to the popularity of the Lamborghini Urus SUV, launched in 2018. Despite this, Ferrari continues to launch new models and has the most active marketing campaign among supercar makers in Korea, so it is expected to continue to enjoy good sales. In addition, Ferrari is preparing their own super-SUV to counter the Urus.
Number of Ferrari models newly registered in South Korea in 2019
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Autoclick. (January 29, 2020). Number of Ferrari models newly registered in South Korea in 2019 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1096333/south-korea-ferrari-models-number-of-new-registrations/
Autoclick. "Number of Ferrari models newly registered in South Korea in 2019." Chart. January 29, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1096333/south-korea-ferrari-models-number-of-new-registrations/
Autoclick. (2020). Number of Ferrari models newly registered in South Korea in 2019. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1096333/south-korea-ferrari-models-number-of-new-registrations/
Autoclick. "Number of Ferrari Models Newly Registered in South Korea in 2019." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/1096333/south-korea-ferrari-models-number-of-new-registrations/
Autoclick, Number of Ferrari models newly registered in South Korea in 2019 Statista, https://www.statista.com/statistics/1096333/south-korea-ferrari-models-number-of-new-registrations/ (last visited December 31, 2024)
Number of Ferrari models newly registered in South Korea in 2019 [Graph], Autoclick, January 29, 2020. [Online]. Available: https://www.statista.com/statistics/1096333/south-korea-ferrari-models-number-of-new-registrations/
