Objectives of Artificial Intelligence usage for e-commerce in France 2019
The statistic depicts the objectives French business had set themselves with the use of Artificial Intelligence (AI) for their digital strategies in 2019. Most of the objectives were linked to improving their sales:
The use of AI was seen as useful in predicting behavior (61 percent), to segment customers into groups in order to personalize marketing messages (50 percent), to manage the customer database as well as to model the purchasing behavior (both at 46 percent).
The use of AI was seen as useful in predicting behavior (61 percent), to segment customers into groups in order to personalize marketing messages (50 percent), to manage the customer database as well as to model the purchasing behavior (both at 46 percent).
