According to a survey conducted by Rakuten Insight, around 29 percent of Singapore respondents aged between 16 to 24 years old said that they found out about functional beverages through their social circle. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Channels through which respondents knew about functional beverages in Singapore as of November 2019, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (February 4, 2020). Channels through which respondents knew about functional beverages in Singapore as of November 2019, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1096153/singapore-functional-beverages-information-channels-by-age/
Rakuten Insight. "Channels through which respondents knew about functional beverages in Singapore as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1096153/singapore-functional-beverages-information-channels-by-age/
Rakuten Insight. (2020). Channels through which respondents knew about functional beverages in Singapore as of November 2019, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1096153/singapore-functional-beverages-information-channels-by-age/
Rakuten Insight. "Channels through Which Respondents Knew about Functional Beverages in Singapore as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096153/singapore-functional-beverages-information-channels-by-age/
Rakuten Insight, Channels through which respondents knew about functional beverages in Singapore as of November 2019, by age Statista, https://www.statista.com/statistics/1096153/singapore-functional-beverages-information-channels-by-age/ (last visited August 24, 2024)
Channels through which respondents knew about functional beverages in Singapore as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096153/singapore-functional-beverages-information-channels-by-age/