According to a survey conducted by Rakuten Insight, around 31 percent of Indonesian respondents 55 years old and above said that they found out about functional beverages because they saw it in a retail outlet. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Channels through which respondents knew about functional beverages in Indonesia as of November 2019, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (February 4, 2020). Channels through which respondents knew about functional beverages in Indonesia as of November 2019, by age [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1096140/indonesia-functional-beverages-information-channels-by-age/
Rakuten Insight. "Channels through which respondents knew about functional beverages in Indonesia as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1096140/indonesia-functional-beverages-information-channels-by-age/
Rakuten Insight. (2020). Channels through which respondents knew about functional beverages in Indonesia as of November 2019, by age. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1096140/indonesia-functional-beverages-information-channels-by-age/
Rakuten Insight. "Channels through Which Respondents Knew about Functional Beverages in Indonesia as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096140/indonesia-functional-beverages-information-channels-by-age/
Rakuten Insight, Channels through which respondents knew about functional beverages in Indonesia as of November 2019, by age Statista, https://www.statista.com/statistics/1096140/indonesia-functional-beverages-information-channels-by-age/ (last visited July 03, 2024)
Channels through which respondents knew about functional beverages in Indonesia as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096140/indonesia-functional-beverages-information-channels-by-age/