Frequency of drinking functional beverages in Indonesia 2019, by age
According to a survey conducted by Rakuten Insight, around 41 percent of Indonesian respondents aged between 25 to 34 years old, and aged 55 years or older, respectively said that they drank functional beverages several times a week. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
