According to a survey conducted by Rakuten Insight, around 52 percent of Indonesian respondents 55 years old and above said that they had not tried functional beverages because they did not understand their function or the health claims touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Consumers' reasons for not trying functional beverages in Indonesia as of November 2019, by age
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Rakuten Insight. (February 4, 2020). Consumers' reasons for not trying functional beverages in Indonesia as of November 2019, by age [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1096095/indonesia-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight. "Consumers' reasons for not trying functional beverages in Indonesia as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1096095/indonesia-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight. (2020). Consumers' reasons for not trying functional beverages in Indonesia as of November 2019, by age. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1096095/indonesia-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight. "Consumers' Reasons for Not Trying Functional Beverages in Indonesia as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096095/indonesia-reasons-for-not-trying-functional-beverages-by-age/
Rakuten Insight, Consumers' reasons for not trying functional beverages in Indonesia as of November 2019, by age Statista, https://www.statista.com/statistics/1096095/indonesia-reasons-for-not-trying-functional-beverages-by-age/ (last visited December 24, 2024)
Consumers' reasons for not trying functional beverages in Indonesia as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096095/indonesia-reasons-for-not-trying-functional-beverages-by-age/
