Dry January success in Great Britain 2020

In 2020, it was found that the breaking point for many attempting Dry January in Great Britain lies around he midway point in the month. On January 10, 75 percent of Brits were still succeeding with Dry January, although at the next survey on January 14, this success level had dropped to 52 percent. However, in the second half of January the share of people abstaining from alcohol remained stable until the end of the month. This indicates that if individuals who attempt Dry January can be successful for the first two weeks, then they will remain successful until the end of the month.

Level of success with Dry January throughout the month in Great Britain in 2020*

Characteristic	No alcohol consumed	Some alcohol consumed, but still attempted to cut back	Dry January abandoned completely
4 February	52%	35%	11%
24 January	50%	35%	13%
21 January	53%	35%	10%
14 January	52%	33%	12%
10 January	75%	18%	6%
7 January	70%	24%	5%
3 January	77%	15%	1%

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Release date

February 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

1 January 2020 to 4 February 2020

Number of respondents

1,009 respondents

Age group

18 years and older

Special properties

GB Adults who attempted Dry January

Method of interview

Online survey

Supplementary notes

Question was worded by the source as: "Which one of the following statements best applies to how you have succeeded with Dry January?"

Dry January means the public health campaign where people abstain from alcohol for the whole month of January

*The source also adds that seven different groups of people were surveyed rather than tracking the same individuals, therefore some minor variations occur in the data. These are within the margin of error.

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