According to a survey conducted by Rakuten Insight, around 64 percent of Malaysian respondents aged 55 years and older said that they consumed a functional beverage because of the health benefits touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
Reasons for trying functional beverages among consumers in Malaysia as of November 2019, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages among consumers in Malaysia as of November 2019, by age [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1096074/malaysia-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for trying functional beverages among consumers in Malaysia as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1096074/malaysia-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. (2020). Reasons for trying functional beverages among consumers in Malaysia as of November 2019, by age. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1096074/malaysia-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for Trying Functional Beverages among Consumers in Malaysia as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096074/malaysia-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight, Reasons for trying functional beverages among consumers in Malaysia as of November 2019, by age Statista, https://www.statista.com/statistics/1096074/malaysia-reasons-for-trying-functional-beverages-by-age/ (last visited July 03, 2024)
Reasons for trying functional beverages among consumers in Malaysia as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096074/malaysia-reasons-for-trying-functional-beverages-by-age/