When festival-goers buy tickets in the United Kingdom (UK) 2019
In 2019, only 10 percent of musical festival attendees in the United Kingdom were drawn by headline acts alone. The vast majority, 41 percent, purchased tickets when three quarters of the line-up was announced and 29 percent did so with half of the line-up revealed. In contrast, only 14 percent of festival goers waited until all musical acts were confirmed to make their purchase. Despite many being drawn by the allure of the festival experience itself, it is clear that for a large number of attendees in 2019, the music itself remained a primary attraction factor.
