Consumers who have tried functional beverages Malaysia 2019 by age

Published by
Amanda Siddharta,
Oct 5, 2022
According to a survey conducted by Rakuten Insight, around 50 percent of Malaysian respondents between 25 to 34 years old said that they had consumed energy-boosting drinks with high caffeine content. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Share of respondents who have tried the following functional beverages in Malaysia as of November 2019, by age

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Release date

February 2020

Region

Malaysia

Survey time period

November 1 to 30, 2019

Number of respondents

9,340 respondents

Age group

16 years and older

Special properties

female respondents= 6,017; male respondents= 3,323

Method of interview

Online survey

Supplementary notes

Original question: "Which of these functional beverage trends have you tried? (More than one answer is allowed)"

  • Energy-boosting drinks with high caffeine and guarana content such as cold brew coffee, mate tea, matcha, energy drinks with added guarana
  • Fermented and probiotic drinks promoting gut health such as yogurt or keffir drinks, kombucha, raw apple cider vinegar
  • Low-calorie drinks with natural sugar alternatives such as stevia, agave syrup, or monk-fruit
  • Drinks promoting beauty/ added-protein drinks with added collagen, bee pollen, protein-added smoothies, etc.
  • Functional water such as water with added vitamins, minerals, or protein
  • Drinks promoting brain performance and health with added grape seed extract, ginseng, iodine, taurine etc.
  • "Detox" drinks such as juice cleanse, detox teas

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