Distribution of domestic e-commerce payments in Hungary 2018-2023, by type
In 2023, over one-third of online orders in Hungary were paid for using online payments, such as e-wallets. Another 31 percent of the orders were paid with cash upon delivery, making it the second most popular payment method in the country.
Which are the most supported payment methods by Hungarian webshops?
Bank transfers and cash on delivery were the most accepted e-commerce payment methods in Hungary in 2024, supported by 84 and 82 percent of domestic webshops, respectively. However, the number of online shops accepting card payments has been gradually growing since 2016. By the third quarter of 2023, over 48 thousand online platforms accepted card payments.
Which are the leading e-commerce segments?
Electronics, fashion, and beauty and personal care items brought in most of the revenue distributed in the Hungarian e-commerce market in 2024. According to a forecast, by 2029, the total e-commerce revenue could reach nearly three billion dollars. The largest share of the revenue is expected to be generated from the sales of consumer electronics, followed by fashion items.
