Distribution of domestic e-commerce payments in Hungary 2018-2022, by type

In 2022, over one-third of online orders in Hungary were paid for using cash upon delivery. Another 28 percent of the orders were paid using electronic payment methods such as Virtual Point of Sale terminals and mobile wallets, while credit card payments accounted for a further 28 percent of transactions.

Which are the most supported payment methods by Hungarian webshops?

Cash upon delivery was still the most accepted payment method by 90 percent of Hungarian webshops in 2022, while bank transfers and card payments were recognized by about 80 percent. However, the number of online shops accepting card payments has been gradually growing since 2016. By the third quarter of 2023, over 48 thousand online platforms accepted card payments. 

Which are the leading e-commerce segments?

Electronics, fashion, and furniture items brought in most of the revenue distributed in the Hungarian e-commerce market in 2023. According to a forecast, until 2028, the total e-commerce revenue could exceed 2.8 billion dollars. Over one-third would be generated from sales of consumer electronic products and over 6.2 billion dollars from fashion items.