According to a survey conducted by Rakuten Insight, approximately 29.73 percent of Vietnamese respondents stated that they found out about functional beverages through social media, vlogs or blog posts. In the same survey, the majority of respondents stated that they tried functional beverages because of the claimed health benefits.
Main channels where consumers found out about functional beverages in Vietnam in 2019
Original question: How did you find out about such beverages?
The survey was conducted among 1,618 female and 1,513 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Main channels where consumers found out about functional beverages in Vietnam in 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1095909/vietnam-main-channels-for-discovering-functional-beverages/
Rakuten Insight. "Main channels where consumers found out about functional beverages in Vietnam in 2019." Chart. February 4, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1095909/vietnam-main-channels-for-discovering-functional-beverages/
Rakuten Insight. (2020). Main channels where consumers found out about functional beverages in Vietnam in 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1095909/vietnam-main-channels-for-discovering-functional-beverages/
Rakuten Insight. "Main Channels Where Consumers Found out about Functional Beverages in Vietnam in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095909/vietnam-main-channels-for-discovering-functional-beverages/
Rakuten Insight, Main channels where consumers found out about functional beverages in Vietnam in 2019 Statista, https://www.statista.com/statistics/1095909/vietnam-main-channels-for-discovering-functional-beverages/ (last visited December 19, 2024)
Main channels where consumers found out about functional beverages in Vietnam in 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095909/vietnam-main-channels-for-discovering-functional-beverages/
