According to a survey conducted by Rakuten Insight, approximately 56.76 percent of respondents aged 55 years and older stated that they purchased functional beverages from a supermarket. In the same survey, the majority of respondents indicated that they tried fermented and probiotic drinks that promote gut health, followed by energy drinks.
Purchase channels where consumers usually buy functional beverages in Vietnam in 2019, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: Where do you usually purchase such drinks?
The survey was conducted among 1,617 female and 1,510 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (February 4, 2020). Purchase channels where consumers usually buy functional beverages in Vietnam in 2019, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1095893/vietnam-popular-purchase-channels-for-functional-beverages-by-age/
Rakuten Insight. "Purchase channels where consumers usually buy functional beverages in Vietnam in 2019, by age." Chart. February 4, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1095893/vietnam-popular-purchase-channels-for-functional-beverages-by-age/
Rakuten Insight. (2020). Purchase channels where consumers usually buy functional beverages in Vietnam in 2019, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1095893/vietnam-popular-purchase-channels-for-functional-beverages-by-age/
Rakuten Insight. "Purchase Channels Where Consumers Usually Buy Functional Beverages in Vietnam in 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095893/vietnam-popular-purchase-channels-for-functional-beverages-by-age/
Rakuten Insight, Purchase channels where consumers usually buy functional beverages in Vietnam in 2019, by age Statista, https://www.statista.com/statistics/1095893/vietnam-popular-purchase-channels-for-functional-beverages-by-age/ (last visited August 25, 2024)
Purchase channels where consumers usually buy functional beverages in Vietnam in 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095893/vietnam-popular-purchase-channels-for-functional-beverages-by-age/