According to a survey conducted by Rakuten Insight, approximately 34.03 percent of Vietnamese respondents stated that they have not tried functional beverages because they did not understand their function or what they claimed to do. In the same survey, the majority of respondents that have tried functional beverages stated that they tried fermented and probiotic drinks which promote gut health.
Reasons for not trying functional beverages among consumers in Vietnam in 2019
Original question: Why have you not tried any of the listed functional beverages?
The survey was conducted among 59 female and 85 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Reasons for not trying functional beverages among consumers in Vietnam in 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1095875/vietnam-reasons-against-trying-functional-beverages/
Rakuten Insight. "Reasons for not trying functional beverages among consumers in Vietnam in 2019." Chart. February 4, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1095875/vietnam-reasons-against-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for not trying functional beverages among consumers in Vietnam in 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1095875/vietnam-reasons-against-trying-functional-beverages/
Rakuten Insight. "Reasons for Not Trying Functional Beverages among Consumers in Vietnam in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095875/vietnam-reasons-against-trying-functional-beverages/
Rakuten Insight, Reasons for not trying functional beverages among consumers in Vietnam in 2019 Statista, https://www.statista.com/statistics/1095875/vietnam-reasons-against-trying-functional-beverages/ (last visited December 23, 2024)
Reasons for not trying functional beverages among consumers in Vietnam in 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095875/vietnam-reasons-against-trying-functional-beverages/
