According to a survey conducted by Rakuten Insight, approximately 56.8 percent of respondents aged 55 years and older indicated that they tried functional beverages because of the claimed health benefits. In the same survey, the majority of respondents stated that they tried fermented and probiotic drinks which promote gut health.
Reasons for trying functional beverages among consumers in Vietnam in 2019, by age
Characteristic
16 to 34 years old
21 to 24 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Original question: Why did you decide to try the beverages?
The survey was conducted among 1,618 female and 1,513 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages among consumers in Vietnam in 2019, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1095871/vietnam-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for trying functional beverages among consumers in Vietnam in 2019, by age." Chart. February 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1095871/vietnam-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. (2020). Reasons for trying functional beverages among consumers in Vietnam in 2019, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1095871/vietnam-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight. "Reasons for Trying Functional Beverages among Consumers in Vietnam in 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095871/vietnam-reasons-for-trying-functional-beverages-by-age/
Rakuten Insight, Reasons for trying functional beverages among consumers in Vietnam in 2019, by age Statista, https://www.statista.com/statistics/1095871/vietnam-reasons-for-trying-functional-beverages-by-age/ (last visited August 24, 2024)
Reasons for trying functional beverages among consumers in Vietnam in 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095871/vietnam-reasons-for-trying-functional-beverages-by-age/