According to a survey conducted by Rakuten Insight in November 2019, for almost 45 percent of Japanese respondents taste was an important factor in deciding which non-alcoholic beverages to buy. For about one fourth of respondents the price was an important factor.
Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019
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Rakuten Insight. (February 4, 2020). Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1095790/japan-leading-factors-when-choosing-non-alcoholic-beverages/
Rakuten Insight. "Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1095790/japan-leading-factors-when-choosing-non-alcoholic-beverages/
Rakuten Insight. (2020). Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1095790/japan-leading-factors-when-choosing-non-alcoholic-beverages/
Rakuten Insight. "Most Important Factors for Consumers in Japan When Purchasing Non-alcoholic Beverages as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095790/japan-leading-factors-when-choosing-non-alcoholic-beverages/
Rakuten Insight, Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019 Statista, https://www.statista.com/statistics/1095790/japan-leading-factors-when-choosing-non-alcoholic-beverages/ (last visited December 22, 2024)
Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095790/japan-leading-factors-when-choosing-non-alcoholic-beverages/
