According to a survey conducted by Rakuten Insight in November 2019, almost 40 percent of Japanese respondents stated that they found out about functional beverages when they came across such a product in a retail outlet. Television and cinema advertisements were the next most common sources of information.
Channels through which consumers found out about functional beverages in Japan as of November 2019
Characteristic
Share of respondents
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in Japan as of November 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight. "Channels through which consumers found out about functional beverages in Japan as of November 2019." Chart. February 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in Japan as of November 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in Japan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight, Channels through which consumers found out about functional beverages in Japan as of November 2019 Statista, https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/ (last visited August 24, 2024)
Channels through which consumers found out about functional beverages in Japan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/