According to a survey conducted by Rakuten Insight in November 2019, almost 40 percent of Japanese respondents stated that they found out about functional beverages when they came across such a product in a retail outlet. Television and cinema advertisements were the next most common sources of information.
Channels through which consumers found out about functional beverages in Japan as of November 2019
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in Japan as of November 2019 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight. "Channels through which consumers found out about functional beverages in Japan as of November 2019." Chart. February 4, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in Japan as of November 2019. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in Japan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
Rakuten Insight, Channels through which consumers found out about functional beverages in Japan as of November 2019 Statista, https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/ (last visited December 31, 2024)
Channels through which consumers found out about functional beverages in Japan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095765/japan-functional-beverages-information-channels/
