Most popular consumer electronics brands amongst millennials in Great Britain 2024

Published by
Tugba Sabanoglu,
May 7, 2024

This chart shows a ranking of the top 10 most popular consumer electronics brands amongst the millennial age group in Great Britain as of the first quarter of 2024. Responses from the respondents reveal that Sony and Samsung were the most popular consumer electronics brands in Great Britain, with a positive rating of 89 percent and 84 percent of millennials, respectively. The next most popular consumer electronics brands were Duracell and Nintendo. 

The millennial age group is defined as those born between the years 1982 and 1999.

Leading 10 most popular consumer electronics brands amongst the millennial age group in Great Britain (UK) as of 1st quarter 2024

CharacteristicShare of respondents with a positive opinion
Sony 89%
Samsung 84%
Duracell 83%
Nintendo 83%
Dell 78%
Apple iPad 74%
Energizer 74%
Panasonic 73%
Nikon 71%
Playstation 71%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of respondents with a positive opinion89%89%84%84%83%83%83%83%78%78%74%74%74%74%73%73%71%71%71%71%SonySamsungDuracellNintendoDellApple iPadEnergizerPanasonicNikonPlaystation
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Release date

May 2024

Region

United Kingdom (Great Britain)

Survey time period

Q1 2024

Number of respondents

Approx. 932

Method of interview

Online survey

Supplementary notes

Sample size reflects nationally representative interviews of the GB population,

The millennial age group is categorized as those born between 1982 and 1999.

Access date used as release date.

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