According to a survey conducted by Rakuten Insight in November 2019, almost 55 percent of Japanese respondents stated that they usually bought functional beverages at supermarkets. About seven percent of respondents bought functional beverages online.
Most popular purchase channels for functional beverages among consumers in Japan as of November 2019
Characteristic
Share of respondents
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Rakuten Insight. (February 4, 2020). Most popular purchase channels for functional beverages among consumers in Japan as of November 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1095737/japan-functional-beverages-purchase-channels/
Rakuten Insight. "Most popular purchase channels for functional beverages among consumers in Japan as of November 2019." Chart. February 4, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1095737/japan-functional-beverages-purchase-channels/
Rakuten Insight. (2020). Most popular purchase channels for functional beverages among consumers in Japan as of November 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1095737/japan-functional-beverages-purchase-channels/
Rakuten Insight. "Most Popular Purchase Channels for Functional Beverages among Consumers in Japan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095737/japan-functional-beverages-purchase-channels/
Rakuten Insight, Most popular purchase channels for functional beverages among consumers in Japan as of November 2019 Statista, https://www.statista.com/statistics/1095737/japan-functional-beverages-purchase-channels/ (last visited July 27, 2024)
Most popular purchase channels for functional beverages among consumers in Japan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095737/japan-functional-beverages-purchase-channels/