ROPO effect when purchasing home, garden, DIY in Poland 2024
Sixty percent of the respondents in Poland in 2024, before buying home, garden, DIY products in a traditional store, searched for information about the product on the internet (ROPO effect). Fewer people (27 percent) did not use the internet to check the product before buying it in a physical store. For comparison, 45 percent of consumers did not check mentioned above products in traditional shops before buying them on the internet (reversed ROPO).
