According to a survey conducted by Rakuten Insight in November 2019, more than 39 percent of Japanese respondents said that they had not tried functional beverages because they did not understand the function or what the drinks claimed to do. Almost 30 percent had not tried functional beverages because they were skeptical about the purported benefits.
Reasons for not trying functional beverages among consumers in Japan as of November 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (February 4, 2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Reasons for not trying functional beverages among consumers in Japan as of November 2019." Chart. February 4, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Reasons for Not Trying Functional Beverages among Consumers in Japan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight, Reasons for not trying functional beverages among consumers in Japan as of November 2019 Statista, https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/ (last visited November 05, 2024)
Reasons for not trying functional beverages among consumers in Japan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
