According to a survey conducted by Rakuten Insight in November 2019, more than 39 percent of Japanese respondents said that they had not tried functional beverages because they did not understand the function or what the drinks claimed to do. Almost 30 percent had not tried functional beverages because they were skeptical about the purported benefits.
Reasons for not trying functional beverages among consumers in Japan as of November 2019
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Rakuten Insight. (February 4, 2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Reasons for not trying functional beverages among consumers in Japan as of November 2019." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for not trying functional beverages among consumers in Japan as of November 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight. "Reasons for Not Trying Functional Beverages among Consumers in Japan as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
Rakuten Insight, Reasons for not trying functional beverages among consumers in Japan as of November 2019 Statista, https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/ (last visited December 22, 2024)
Reasons for not trying functional beverages among consumers in Japan as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095700/japan-reasons-for-not-trying-functional-beverages/
