According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India knew about functional beverages through social media, vlogs or blog posts. This share was higher among younger respondents, specifically 16 to 24 year old Indians at over 25 percent.
Awareness of non-alcoholic beverages among Indians as of November 2019, by age
Characteristic
By word of mouth from friends/family/acquaintances
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Rakuten Insight. (February 4, 2020). Awareness of non-alcoholic beverages among Indians as of November 2019, by age [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. "Awareness of non-alcoholic beverages among Indians as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. (2020). Awareness of non-alcoholic beverages among Indians as of November 2019, by age. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. "Awareness of Non-alcoholic Beverages among Indians as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight, Awareness of non-alcoholic beverages among Indians as of November 2019, by age Statista, https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/ (last visited November 19, 2024)
Awareness of non-alcoholic beverages among Indians as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/