According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India knew about functional beverages through social media, vlogs or blog posts. This share was higher among younger respondents, specifically 16 to 24 year old Indians at over 25 percent.
Awareness of non-alcoholic beverages among Indians as of November 2019, by age
Characteristic
By word of mouth from friends/family/acquaintances
Came across the product in a retail outlet
From my travels abroad
Print advertisements
Television/cinema advertisements
Through health and fitness or food magazines
Through online advertisements
Through social media, vlogs or blog posts
Other
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Rakuten Insight. (February 4, 2020). Awareness of non-alcoholic beverages among Indians as of November 2019, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. "Awareness of non-alcoholic beverages among Indians as of November 2019, by age." Chart. February 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. (2020). Awareness of non-alcoholic beverages among Indians as of November 2019, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight. "Awareness of Non-alcoholic Beverages among Indians as of November 2019, by Age." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/
Rakuten Insight, Awareness of non-alcoholic beverages among Indians as of November 2019, by age Statista, https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/ (last visited August 24, 2024)
Awareness of non-alcoholic beverages among Indians as of November 2019, by age [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095668/india-awareness-of-non-alcoholic-beverages-by-age/